Z Orlika Na Stadion

A multi-location production spanning Italy, England, Spain, Germany, and Poland, this high-impact campaign brought together four elite athletes: Robert Lewandowski, Kacper Urbański, Jakub Model, and Weronika Zawistowska. I led the art direction across all stages—from concept development to execution—ensuring visual cohesion and a strong narrative across diverse cultural backdrops. My responsibilities included designing the campaign’s logo, crafting the visual identity, and providing creative direction and support throughout the shoots. The result was a bold, contemporary series that balanced athletic intensity with refined design sensibilities.